Happy New Year to all. To kick off 2021, I’ve provided quick takes below on some of the bigger stories we’ll be watching
WME v. WGA
Just before Christmas, CAA
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Advertising
FCC Adopts Next Gen TV: Maybe Not a Good Thing
By Jody Simon on
In another controversial move, the FCC has approved by a 3-2 vote the adoption of the ATSC 3.0 standard for broadcast TV, known as Next Gen TV. This IP-based standard…
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2017 Upfronts: Broadcasters Take Digital Head On
By Jody Simon on
The upfront selling season is when broadcast networks sell the majority of their advertising inventory. That season kicks off this week as the networks present their fall schedules to advertisers…
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Privacy Wars: FTC Reaches $2.2M Settlement with Vizio over Data Collection
By Jody Simon on
The TV manufacturer Vizio agreed to pay $2.2 million to settle a lawsuit brought by the Federal Trade Commission and the State of New Jersey over its data collection practices.
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Snapchat Issues Another Challenge in Social Media Ad Wars
By Jody Simon on
The social media wars rage on, as apps invest heavily in new features to grab and hold their fickle young audiences. Snapchat seems to have developed a knack for introducing…
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FCC Deregulation of Set-Top Boxes: What Does It Mean?
By Jody Simon on
On February 18, the FCC opened a rulemaking process to deregulate the cable set top box. Currently, cable, satellite and telco multi-system operators (MSOs) require subscribers to use only boxes…
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Ad Skipping: The Skeleton in TV’s Closet
By Jody Simon on
I had lunch recently with an executive at one of the largest multiplatform networks. He expressed the opinion that the television advertising market would collapse if advertisers had accurate data…
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Trending: Network Ad Partnerships with Social Media
By Jody Simon on
Expect to see more television networks and social media joining forces to sell ad space. The latter get the benefit of TV’s decades-old web of relationships with media buyers. The…
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Snapchat Invents a New Kind of Ad
By Jody Simon on
On June 15, the LA Times reported on an innovative way that Snapchat is monetizing its popular ephemeral messaging service–sponsored geofilters. Snapchat already lets users add backgrounds to their selfies…
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Advertisers See Virtual Reality as a Promising New Medium
By Jody Simon on
According to this story from Forbes, advertisers are already getting excited about feeding ads to consumers through their virtual reality headsets. As advertising largely funded the internet explosion (and television…
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