As reported by Variety, Viacom and Time Warner are exploring pilot programs that will upend the way advertising is priced and sold. The traditional model for television (and radio
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Snapchat Makes Its Mark in Online Advertising
By Jody Simon on
Only 4 years old, Snapchat has proven itself as a major player in online content. Fresh off a $200 million investment from Alibaba that valued the company at $15 billion,…
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5 Trends That Are Shaking Up Online Media
By Jody Simon on
The online media landscape is constantly evolving. Here are five trends to watch in 2015:
1. Mobile. Online consumers are shifting from desktop computers to mobile devices. This…
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Programmatic Media Buying and the Revenge of the Nerds
By Jody Simon on
On Mad Men, Harry Crane is portrayed as a bit of a joke. Next to the brilliant copywriter Don Draper, the geeky TV buyer and his computer seem to…
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