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Has TV Advertising Finally Entered the 21st Century? Viacom, Time Warner Think So

By Jody Simon on April 13, 2015

As reported by Variety, Viacom and Time Warner are exploring pilot programs that will upend the way advertising is priced and sold. The traditional model for television (and radio…
Continue Reading Has TV Advertising Finally Entered the 21st Century? Viacom, Time Warner Think So

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Has TV Advertising Finally Entered the 21st Century? Viacom, Time Warner Think So

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