The organizers of a Salt Lake City comic convention suffered another blow in their long-running trademark battle with the organizers of the San Diego Comic-Con.

The Salt Lake event styled itself as “Salt Lake Comic Con.” The owners of the registered trademark “San Diego Comic-Con” sued for infringement. Nearly six years of litigation culminated in

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Our story so far:

Comic-Con is a registered trademark of SDCC, the organizers of the renowned San Diego convention for all things pop culture. SDCC brought an infringement action against the organizers of a Utah event  named Salt Lake Comic

The jury has spoken. After a saga worth of Homer, Comic-Con is a valid trademark.

The battle began when, the organizers of San Diego Comic-Con (SDCC), the 50-year old grandaddy of fan conventions, sued the producers of Salt Lake Comic Con for infringement. As we previously reported, the defendants struck back by asserting that

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A federal judge in San Diego has cleared for trial a case that may strip San Diego Comic-Con from trademark protection.

First, some background. Even a registered trademark such as Comic-Con can lose protection if it becomes generic, that is, if consumers