The upfront selling season is when broadcast networks sell the majority of their advertising inventory. That season kicks off this week as the networks present their fall schedules to advertisers
Continue Reading 2017 Upfronts: Broadcasters Take Digital Head On
Demographics
Has TV Advertising Finally Entered the 21st Century? Viacom, Time Warner Think So
By Jody Simon on
As reported by Variety, Viacom and Time Warner are exploring pilot programs that will upend the way advertising is priced and sold. The traditional model for television (and radio…
Continue Reading Has TV Advertising Finally Entered the 21st Century? Viacom, Time Warner Think So