The upfront selling season is when broadcast networks sell the majority of their advertising inventory. That season kicks off this week as the networks present their fall schedules to advertisers
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Convergence
Wheeler Set-Top Box Proposal: It’s Apps
Continuing the process that began earlier this year, FCC Chair Tom Wheeler has issued a proposal to the Commission to implement the deregulation of cable set-top boxes.
Wheeler’s proposal…
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Screening Room Battle Lines Solidify
Controversy over The Screening Room is evolving day by day as industry players weigh in on one side or another. Today director Roland Emmerich (Independence Day) joined the naysayers.
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Follow-Up on Disney/Maker Merger: “We Bought It, Now What Do We Do with It?”
Disney is starting to show its cards following the $500m acquisition of multichannel network Maker Studios. Just in time for MIPCOM, the international television market, the media giant announced that…
Continue Reading Follow-Up on Disney/Maker Merger: “We Bought It, Now What Do We Do with It?”